WHO WE ARE
We are LUX. We are domain optimization specialists and enthusiasts. We create peak performance environments for our customers.
OUR ORIGIN
We have always been obsessed with human potential—why some people excel effortlessly while others stay stuck. Our journey began deep in neuroscience and environmental psychology, decoding how our surroundings directly influence focus, energy, and performance. What we discovered changed everything: smart environments reprogram behavior. That’s when we founded Lux Smart Home Living. We began curating high-ticket smart bundles and custom-designed spaces that aren’t just beautiful, they’re scientifically engineered to optimize how you live, work, and feel. This isn’t just decor—it’s transformation. Now we help ambitious individuals unlock peak performance by upgrading the one thing they often overlook: their environment.
WHAT WE DO
Our mission is to help our customers unlock their highest potential by re-designing, customizing & curating their home & office environments using science-backed knowledge.
We accomplish this by combining neuroscience + environmental psychology. This allows us to engineer & select solutions that are tailor-made to our customers’ unique challenges, goals and aspirations. We sell Much more than products; we sell lifestyle upgrades and transformations.
Imagine walking into a space that instantly energizes you—where every light, surface, and sound is curated for your focus, comfort, and performance. Lux Smart Home Living doesn’t just redesign your environment; it redesigns your day, your habits, and your results. This is where stress dissolves, fatigue fades, and momentum flows.
Every product, bundle & service we offer is science-backed, professionally curated, and purpose-built to elevate your productivity. We take the guesswork out of transformation. No more comparing products, fiddling with incompatible gadgets, or wasting money on returns. With Lux Smart Home Living, your home & workspace becomes a performance engine beautifully designed, ergonomically optimized, and mentally refreshing
WHY WE DO IT
Every day you wait, you're losing more time you can’t get back. That persistent fatigue, the slow mornings, the distracted afternoons, they’re costing you more than hours. They’re costing you results, progress, and peace of mind. Inaction only keeps you stuck in the same loop of frustration & disappointment. We know, because we have been there.
Our customers feel like they're being left behind while others are progressing, moving forward and passing them by. Our customers reach out because they feel stagnant and stuck in their current lives & careers. They want to take their efficiency, productivity and performance to the next level, but they don't know what to do or where to turn.
The Biggest Problems, Frustrations & Concerns our customers Face are they feel overwhelmed by constant distractions, fatigue, and mental cluttered that drains time, energy, and focus—yet still leaves them feeling unproductive and behind. Beneath it all is a deeper fear: of wasting more money, time, and effort on solutions that don’t deliver real measurable results.
How It Works
OUR 3-STEP TRANSFORMATION FRAMEWORK
Step 1: Assess
What Happens: 2-minute survey diagnoses friction points
Your Win: Clarity on hidden bottlenecks
Step 2: Curate
What Happens: AI engine matches best-fit bundles, designs & framework
Your Win: No guesswork—only essentials
Step 3: Transform
What Happens: DIY kits delivered to your door. Install & transform
Your Win: Immediate, measurable gains
RISK REVERSAL + GUARANTEE
90-Day Performance Surge Guarantee — If your tracked productivity score isn’t up at least 15% after 90 days, we’ll refund every penny.